Apparently, there is a new and developing trend in Hollywood and it all started with the breakout hit Paranormal Activity. You see, a few weeks ago Paramount wasn’t planning on giving Paranormal Activity a wide release, but then word started spreading about the film and its popularity grew. What happened next was nothing short of a miracle. The director and producers put a link at the end of the trailer where moviegoers across the nation could “demand” the film be shown in their town. The viral marketing worked and this weekend Paranormal Activity dethroned Saw VI to become the reigning Halloween champ.
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